Terms of Use

Terms of Use

Last updated on July 11, 2022

These terms of use, together with any documents and additional terms they expressly incorporate by reference, which includes any other terms and conditions or other agreement that Cupcake Studios Inc. ("Cupcake," "we," "us" and "our") posts publicly or makes available to you or the company or other legal entity you represent ("you" or "your") (collectively, these "Terms"), are entered into between Cupcake and you concerning your use of, and access to, Cupcake's websites, including, web applications, mobile applications, all associated sites and interfaces linked thereto by Cupcake or its affiliates, application programming interfaces ("APIs") and source code (collectively with any materials and services available therein, and successor website(s) or application(s) thereto, the "Site").

Please read these Terms carefully, as these Terms govern your use of the Site and access to any and all functionality provided through or facilitated by the Site (collectively, the "Services"). These Terms expressly cover your rights and obligations, and our disclaimers and limitations of legal liability, relating to your use of, and access to, the Site and the Services. By clicking "I agree" (or a similar language) to these Terms, acknowledging these Terms by other means, or otherwise accessing or using (or, following an update to the terms, continuing using) the Site or the Services, you accept and agree to be bound by and to comply with these Terms, including, without limitation, the mandatory arbitration provision in Section 15. If you do not agree to these Terms, then you must not access or use the Site or the Services.

Please carefully review the disclosures and disclaimers set forth in Section 12 in their entirety before using any software developed by Cupcake. The information in Section 12 provides important details about the legal obligations associated with your use of the Services. By accessing or using the Site or the Services, you understand and agree that Cupcake does not provide brokerage, custody, exchange, execution, settlement, or clearing services of any kind and is not responsible for the brokerage, custody, exchange, execution, settlement, or clearing of transaction.


We reserve the right, in our sole discretion, to modify these Terms from time to time. If we make changes, we will provide you with notice of such changes, such as by providing notice through the Services or updating the "Last Updated" date at the top of these Terms. Unless we state otherwise in our notice, all such modifications are effective immediately, and your continued use of the Site and the Services after we provide that notice will confirm your acceptance of the changes. If you do not agree to the amended Terms, then you must stop using the Site and the Services.


    1. As a condition to accessing or using the Services or the Site,

      you represent and warrant to Cupcake the following:

      1. if you are entering into these Terms as an individual, then

        you are of legal age in the jurisdiction in which you reside and you have the legal capacity to enter into these Terms and be bound by them;

      2. if you are entering into these Terms as an entity, then you

        must have the legal authority to accept these Terms on that entity's behalf, in which case "you" (except as used in this paragraph) will mean that entity;

      3. you are not a resident, national, or agent of any country to

        which the United States, the United Kingdom or the European Union embargoes goods or imposes similar sanctions (collectively, "Restricted Territories");

      4. you are not a member of any sanctions list or equivalent

        maintained by the United States government, the United Kingdom government, the European Union, or the United Nations, including without limitation the US Office of Foreign Asset Control Specifically Designated Nationals and Blocked Persons List, available at (collectively, "Sanctions Lists Persons");

      5. you do intend to transact with any Restricted Person or

        Sanctions List Person;

      6. you do not, and will not, use VPN software or any other

        privacy or anonymization tools or techniques, or other means, to circumvent, or attempt to circumvent, any restrictions that apply to the Services; and

      7. your access to the Services is not (a) prohibited by and

        does not otherwise violate or assist you to violate any domestic or foreign law, rule, statute, regulation, by-law, order, protocol, code, decree, letter, or another directive, requirement, guidance, or guideline, published or in force that applies to or is otherwise intended to govern or regulate any person, property, transaction, activity, event or other matter, including any rule, letter, order, judgment, directive or other requirement, guidance, or guideline issued by any domestic or foreign federal, provincial or state, municipal, local or other governmental, regulatory, judicial or administrative authority having jurisdiction over Cupcake, you, the Site or the Services, or as otherwise duly enacted, enforceable by law, the common law or equity (collectively, "Applicable Laws"); or (b) contribute to or facilitate any illegal activity.

    2. As a condition to accessing or using the Services or the Site,

      you acknowledge, understand, and agree to the following:

      1. from time to time the Site and the Services may be

        inaccessible or inoperable for any reason, including, without limitation: (a) equipment malfunctions; (b) periodic maintenance procedures or repairs that Cupcake or any of its suppliers or contractors may undertake from time to time; (c) causes beyond Cupcake's control or that Cupcake could not reasonably foresee; (d) disruptions and temporary or permanent unavailability of underlying blockchain infrastructure, including disruptions or unavailability caused by malicious actors or decentralized code failure; or (e) unavailability of third-party service providers or external partners for any reason;

      2. we reserve the right to disable or modify access to the Site

        and the Services at any time in the event of any breach of these Terms, including, without limitation, if we reasonably believe any of your representations and warranties may be untrue or inaccurate, and we will not be liable to you for any losses or damages you may suffer as a result of or in connection with the Site or the Services being inaccessible to you at any time or for any reason;

      3. the Site and the Services may evolve, which means Cupcake

        may apply changes, replace, or discontinue (temporarily or permanently) the Services at any time in its sole discretion;

      4. the pricing information provided through the Services, and

        available on the Site, do not represent an offer, a solicitation of an offer, or any advice regarding, or recommendation to enter into, a transaction with Cupcake or any other person;

      5. Cupcake does not act as an agent, broker, advisor, or in any

        other capacity for you or any other user of the Site or the Services;

      6. you are solely responsible for your use of the Services,

        including all of your transfers of cryptocurrencies and other blockchain-based assets (collectively, "Digital Assets");

      7. you are solely responsible for maintaining the security and

        confidentiality of your private keys associated with your public blockchain address or wallet;

      8. to the fullest permitted by Applicable Law, we owe no

        fiduciary duties or liabilities to you or any other party, and that to the extent any such duties or liabilities may exist at law or in equity, you hereby irrevocably disclaim, waive, and eliminate those duties and liabilities;

      9. you are solely responsible for reporting and paying any

        taxes applicable to your use of the Services; and

      10. we have no control over, or liability for, the delivery,

        quality, safety, legality, or any other aspect of any Digital Assets that you may transfer to or from a third party, and we are not responsible for ensuring that an entity with whom you transact completes the transaction or is authorized to do so, and if you experience a problem with any transactions in Digital Assets using the Services, then you bear the entire risk.

    3. As a condition to accessing or using the Services, you

      acknowledge, understand, and agree that the Services provided by Cupcake are non-custodial (i.e., when you access or use the Services, Cupcake does not retain control over any Digital Assets at any time), but that a third party, including, without limitation, Magic Link, may provide custody services for your Digital Assets.

    4. You acknowledge, understand and agree that Cupcake may engage

      with third-party service providers, including, without limitation, Magic Link, available at (collectively, the "Third Party Terms and Conditions") for the provision of the Services. You agree to be bound by all such terms in your use of the Services, services provided by third-party service providers, and information provided by any information providers. Cupcake reserves the right, without prior notice, to modify, delete, and add to the Third Party Terms and Conditions from time-to-time and you agree to periodically visit the site designated by Cupcake and review the Third Party Terms and Conditions for any such changes. Your continued use of the Services shall constitute its acceptance of and agreement to be bound by any such modifications, deletions, and additions to the Third Party Terms and Conditions. In the event you are unwilling to be bound by any or all of the Third Party Terms and Conditions, you must immediately notify Cupcake in writing and cease use of all applicable Services.


In connection with your use of the Services, you may be required to pay the fees necessary for interacting with certain blockchain networks, including, without limitation, the Ethereum and/or Solana blockchains. Such fees may include "gas" costs, as well as all other fees reflected on the Site at the time of your use of the Services, including trading fees and network access fees. You acknowledge and understand that Cupcake neither controls any of the foregoing fees nor does it receive fees in connection with the provision of the Services. Although we attempt to provide accurate fee information, this information reflects our estimates of fees, which may vary from the actual fees paid to interact with the Solana, Ethereum, or other blockchains.


All information provided in connection with your access and use of the Site and the Services is for informational purposes only and should not be construed as professional advice. You should not take, or refrain from taking, any action based on any information contained on the Site or any other information that we make available at any time, including, without limitation, blog posts, articles, links to third-party content, discord content, news feeds, tutorials, tweets, and videos. Before you make any financial, legal, or other decisions involving the Services, you should seek independent professional advice from an individual who is licensed and qualified in the area for which such advice would be appropriate. The Terms are not intended to, and do not, create or impose any fiduciary duties on us.


You understand and agree that you may not use the Services to engage in the categories of activities set forth below ("Prohibited Uses"):

  1. violate any Applicable Laws including, without limitation, any

    relevant and applicable anti-money laundering and anti-terrorist financing laws and sanctions programs, such as, without limitation, the Bank Secrecy Act and the US Department of Treasury's Office of Foreign Asset Controls;

  2. engage in transactions involving (a) items that infringe or violate

    any copyright or trademark, (b) the use of Cupcake's intellectual property, name, or logo, including use of Cupcake's trade or service marks, without express consent from Cupcake or in a manner that otherwise harms Cupcake; or (c) any action that implies an untrue endorsement by or affiliation with Cupcake;

  3. use the Services in any manner that could interfere with, disrupt,

    negatively affect, or inhibit other users from fully enjoying the Services, or that could damage, disable, overburden, or impair the functioning of the Site or the Services in any manner;

  4. circumvent any content-filtering techniques, security measures or

    access controls that Cupcake employs on the Site, including, without limitation, through the use of a VPN;

  5. use any robot, spider, crawler, scraper, or other automated means or

    interface not provided by us, to access the Services or to extract data, or introduce any malware, virus, Trojan horse, worm, logic bomb, drop-dead device, backdoor, shutdown mechanism or other harmful material into the Site or the Services;

  6. provide false, inaccurate, or misleading information while using the

    Site or the Services or engage in activity that operates to defraud Cupcake, other users of the Services, or any other person;

  7. use or access the Site or Services to transmit or exchange Digital

    Assets that are the direct or indirect proceeds of any criminal or fraudulent activity, including, without limitation, terrorism or tax evasion;

  8. use the Site in any way that is, in our sole discretion, libelous,

    defamatory, profane, obscene, harassing, stalking, hateful, threatening, offensive, discriminatory, bigoted, abusive, fraudulent, deceptive, or otherwise objectionable or likely or intended to incite, threaten, facilitate, promote, or encourage hate, racial intolerance, or violent acts against others;

  9. use the Site or the Services from a jurisdiction that we have, in

    our sole discretion, determined is a jurisdiction where the use of the Site or the Services is prohibited;

  10. impersonate another user of the Services or otherwise misrepresent

    yourself; or

  11. encourage, induce or assist any third party, or yourself attempt, to

    engage in any of the activities prohibited under this Section 5 or any other provision of these Terms.

The specific activities set forth in paragraphs 5.1 through 5.12 above are representative, but not exhaustive, of Prohibited Uses. If you are uncertain as to whether or not your use of the Services involves a Prohibited Use or have other questions about how these requirements apply to you, then please contact us at


You hereby grant to us a royalty-free, fully paid-up, sublicensable, transferable, perpetual, irrevocable, non-exclusive, worldwide license to use, copy, modify, create derivative works of, display, perform, publish and distribute, in any form, medium, or manner, any content that is available to other users as a result of your use of the Site or the Services (collectively, "Your Content"), including, without limitation, for promoting Cupcake, its affiliates, the Services or the Site. You represent and warrant that (a) you own Your Content or have the right to grant the rights and licenses in these Terms; and (b) Your Content and our use of Your Content, as licensed herein, does not and will not violate, misappropriate or infringe on any third party's rights.


    1. The Site and the Services are governed by the most recent

      version of the open-source license commonly known as the "GNU Affero General Public License v3.0," a copy of which (as it applies to the Site and the Services) can be found at (as of the date these Terms were last updated) and any other applicable licensing terms for the Site and the Services in these Terms (collectively, the "Cupcake License"). You acknowledge that the Site or the Services may use, incorporate or link to certain open-source components and that your use of the Site or Services is subject to, and you will comply with any, applicable open-source licenses that govern any such open-source components (collectively, "Open-Source Licenses"). Without limiting the generality of the foregoing, you may not (a) resell, lease, lend, share, distribute, or otherwise permit any third party to use the Site or the Services; (b) use the Site or the Services for time-sharing or service bureau purposes; or (c) otherwise use the Site or the Services in a manner that violates the Cupcake License or any other Open-Source Licenses.

    2. Excluding the open-source software described in Section 7.1 or

      third-party software that the Site or the Services incorporates, as between you and Cupcake, Cupcake owns the Site and the Services, including all technology, content, and other materials used, displayed, or provided on the Site or in connection with the Services (including all intellectual property rights subsisting therein), and hereby grants you a limited, revocable, transferable, license to access and use those portions of the Site and the Services that are proprietary to Cupcake.

    3. Any of Cupcake's product or service names, logos, and other

      marks used on the Site or as a part of the Services, including Cupcake's name and logo, are trademarks owned by Cupcake, its affiliates, or its applicable licensors. Unauthorized copying, imitation, or use is prohibited, and these Terms do not grant you any rights in those trademarks. You may not remove, obscure, or alter any legal notices displayed in or along with the Services.

  2. LINKS

The Services provide, or third parties may provide, links to other World Wide Web or accessible sites, applications, or resources. You acknowledge and agree that Cupcake is not responsible for the availability of such external sites, applications or resources, and does not endorse and is not responsible or liable for any content, advertising, products, or other materials on or available from such sites or resources. You further acknowledge and agree that Cupcake shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods, or services available on or through any such site or resource.


We may, at our sole discretion, from time to time and with or without prior notice to you, modify, suspend or disable (temporarily or permanently) the Services, in whole or in part, for any reason whatsoever. Upon termination of your access, your right to use the Services will immediately cease. We will not be liable for any losses suffered by you resulting from any modification to any Services or from any modification, suspension, or termination, for any reason, of your access to all or any portion of the Site or the Services. The following sections of these Terms will survive any termination of your access to the Site or the Services, regardless of the reasons for its expiration or termination, in addition to any other provision which by law or by its nature should survive: Sections 7 through 17.

  1. RISKS

    1. By utilizing the Services or interacting with the Site in any

      way, you represent and warrant that you understand the inherent risks associated with cryptographic systems and blockchain-based networks (including, without limitation, sudden changes in operating rules, such as those commonly referred to as "forks," and advances in code cracking or other technical advancements, such as the development of quantum computers, which may materially affect the Services); Digital Assets, including the usage and intricacies of native Digital Assets, like Ether (ETH) and Solana (SOL); smart contract-based tokens, such as those that follow the [Ethereum Token Standard]{.underline} or the [Metaplex Token Standard]{.underline}; and systems that interact with blockchain-based networks. Cupcake does not own or control any of the underlying software through which blockchain networks are formed. In general, the software underlying blockchain networks, including the Ethereum and Solana blockchains, is open source, such that anyone can use, copy, modify, and distribute it.

    2. The Services and your Digital Assets could be impacted by one or

      more regulatory inquiries or regulatory actions, which may require us to, upon request by government agencies, take certain actions or provide information, which may not be in your best interest or could impede or limit the ability of Cupcake to continue to make available its proprietary software and, thus, could impede or limit your ability to access or use the Services.

    3. You understand that the Ethereum and Solana blockchains remain

      under development, which creates technological and security risks when using the Services in addition to uncertainty relating to Digital Assets and transactions therein. You acknowledge that the cost of transacting on the Ethereum and Solana blockchains is variable and may increase at any time causing impact to any activities taking place on the Ethereum or Solana blockchain, which may result in price fluctuations or increased costs when using the Services, if applicable.

    4. Although we intend to provide accurate and timely information on

      the Site and during your use of the Services, the Site and other information available when using the Services may not always be entirely accurate, complete, or current and may also include technical inaccuracies or typographical errors. To continue to provide you with as complete and accurate information as possible, information may be changed or updated from time to time without notice, including, without limitation, information regarding our policies. Accordingly, you should verify all information before relying on it, and all decisions based on information contained on the Site or as part of the Services are your sole responsibility. No representation is made as to the accuracy, completeness, or appropriateness for any particular purpose of any pricing information distributed via the Site or otherwise when using the Services. Prices and pricing information may be higher or lower than prices available on platforms providing similar services.

    5. Any use or interaction with the Services requires a

      comprehensive understanding of applied cryptography and computer science to appreciate the inherent risks, including those listed above. You represent and warrant that you possess relevant knowledge and skills. Any reference to a type of Digital Asset on the Site or otherwise during the use of the Services does not indicate our approval or disapproval of the technology on which the Digital Asset relies, and should not be used as a substitute for your understanding of the risks specific to each type of Digital Asset.

    6. Use of the Services, including, without limitation, for trading

      Digital Assets, may carry financial risk. Digital Assets are by their nature, highly experimental, risky, and volatile. Transactions entered into in connection with the Services are irreversible and final and there are no refunds. You acknowledge and agree that you will access and use the Site and the Services at your own risk. The risk of loss in trading Digital Assets can be substantial. You should, therefore, carefully consider whether such trading is suitable for you in light of your circumstances and financial resources. By using the Services, you represent and warrant that you have been, are, and will be solely responsible for making your independent appraisal and investigations into the risks of a given transaction and the underlying Digital Assets. You represent that you have sufficient knowledge, market sophistication, professional advice, and experience to make your evaluation of the merits and risks of any transaction conducted in connection with the Services or any Digital Asset. You accept all consequences of using the Services, including the risk that you may lose access to your Digital Assets indefinitely. All transaction decisions are made solely by you. Notwithstanding anything in these Terms, we accept no responsibility whatsoever for, and will in no circumstances be liable to you in connection with, your use of the Services for performing Digital Asset transactions.

    7. You hereby assume and agree that Cupcake will have no

      responsibility or liability for the risks set forth in this Section 10. You hereby irrevocably waive, release and discharge all claims, whether known or unknown to you, against Cupcake, its affiliates, and their respective shareholders, members, directors, officers, employees, agents, and representatives, suppliers, and contractors related to any of the risks set forth in this Section 10.


You will defend, indemnify, and hold harmless Cupcake, its affiliates, and its affiliates' respective stockholders, members, directors, officers, managers, employees, attorneys, agents, representatives, suppliers, and contractors (collectively, "Indemnified Parties") from any claim, demand, lawsuit, action, proceeding, investigation, liability, damage, loss, cost or expense, including without limitation reasonable attorneys' fees, arising out of or relating to (a) your use of, or conduct in connection with, the Site or the Services; (b) Digital Assets associated with your blockchain address or wallet for which you are the/a beneficial owner; (c) any feedback or user content you provide to Cupcake, if any, concerning the Site or the Services; (d) your violation of these Terms; or (e) your infringement or misappropriation of the rights of any other person or entity. If you are obligated to indemnify any Indemnified Party, Cupcake (or, at its discretion, the applicable Indemnified Party) will have the right, in its sole discretion, to control any action or proceeding and to determine whether Cupcake wishes to settle, and if so, on what terms, and you agree to corporate with Cupcake in the defense.


    1. Cupcake develops open-source software. Cupcake does not operate

      a Digital Asset exchange platform nor offer brokerage, legal, advisory, custody, trade execution nor clearing services and, therefore, has no oversight, involvement, or control concerning your transactions using the Services and receives no fees therefrom. All transactions between users of Cupcake-developed open-source software are executed peer-to-peer directly between the users' Ethereum or Solana addresses through a smart contract.

    2. You understand that Cupcake is not registered or licensed in any

      capacity by the US Commodity Futures Trading Commission ("CFTC"), the US Securities and Exchange Commission ("SEC"), or any other financial regulatory authority (including any self-regulatory organization). Specifically, Cupcake is not a commodity trading advisor registered with the CFTC and the National Futures Association ("NFA") or an investment adviser registered with the SEC. No financial regulatory authority has reviewed or approved the use of the Cupcake-developed open-source software. The Site and the Cupcake-developed open-source software do not constitute advice or a recommendation concerning any commodity, security, derivative or other Digital Asset or instrument and Cupcake does not provide investment advice or recommendations with respect to any such instruments. You further acknowledge and agree that you assume all of the risks associated with any transaction, including the risk that you may lose your entire investment. You are not relying on any communication of any other party (including Cupcake or any other user) as investment advice or as a recommendation to enter into any transaction, and you understand that information and explanations related to the terms and conditions of any transaction will not be considered investment advice or a recommendation to enter into any transaction. No communication received from any other party (including Cupcake or any other user) will be deemed an assurance or guarantee as to the expected results of any transaction.

    3. In general, the underlying protocols are open source and anyone

      can use, copy, modify, and distribute them. Cupcake is not responsible for the operation of the underlying protocols, and Cupcake makes no guarantee of their functionality, security, or availability.

    4. To the maximum extent permitted under Applicable Law, the Site

      and the Services (and any of their content or functionality) provided by or on behalf of us are provided on an "AS IS" and "AS AVAILABLE" basis, and we expressly disclaim, and you hereby waive, any representations, conditions or warranties of any kind, whether express or implied, legal, statutory or otherwise, or arising from statute, otherwise in law, course of dealing, or usage of trade, including, without limitation, the implied or legal warranties and conditions of merchantability, merchantable quality, quality or fitness for a particular purpose, title, security, availability, reliability, accuracy, quiet enjoyment and non-infringement of third party rights. Without limiting the foregoing, we do not represent or warrant that the Site or the Services (including any data relating thereto) will be uninterrupted, available at any particular time, or error-free. Further, we do not warrant that errors in the Site or the Service are correctable or will be correctable.

    5. You acknowledge that your data on the Site may become

      irretrievably lost or corrupted or temporarily unavailable due to a variety of causes, and agree that, to the maximum extent permitted under Applicable Law, we will not be liable for any loss or damage caused by denial-of-service attacks, software failures, viruses or other technologically harmful materials (including those which may infect your computer equipment), protocol changes by third-party providers, Internet outages, force majeure events or other disasters, scheduled or unscheduled maintenance, or other causes either within or outside our control.

    6. The disclaimer of implied warranties contained herein may not

      apply if and to the extent such warranties cannot be excluded or limited under the Applicable Law of the jurisdiction in which you reside.


In no event shall Cupcake, its affiliates, its suppliers and contractors, and its affiliates', suppliers' and contractors' respective stockholders, members, directors, officers, managers, employees, attorneys, agents, representatives, suppliers, and contractors (collectively, the "Risk Limited Parties") be liable for any incidental, indirect, special, punitive, consequential or similar damages or liabilities whatsoever (including, without limitation, damages for loss of fiat, assets, data, information, revenue, opportunities, use, goodwill, profits or other business or financial benefit) arising out of or in connection with the Site and the Services, any execution or settlement of a transaction, any performance or non-performance of the Services, your Digital Assets, margin positions, derivative or swap contracts, or any other product, service or other item provided by or on behalf of Cupcake, whether under contract, tort (including negligence), civil liability, statute, strict liability, breach of warranties, or under any other theory of liability, and whether or not we have been advised of, knew of or should have known of the possibility of such damages and notwithstanding any failure of the essential purpose of these Terms or any limited remedy hereunder nor is Cupcake in any way responsible for the execution or settlement of transactions between users of Cupcake-developed open-source software.


In no event shall Cupcake's aggregate liability (together with its affiliates, including its and its affiliates' respective stockholders, members, directors, managers, officers, employees, attorneys, agents, representatives, suppliers, or contractors) arising out of or in connection with the Site and the Services (and any of their content and functionality), any performance or nonperformance of the Services, your Digital Assets, margin positions, derivates or swap contracts, or any other product, service or other item provided by or on behalf of Cupcake, whether under contract, tort (including negligence), civil liability, statute, strict liability or other theory of liability exceed the amount of fees paid by you to Cupcake under these Terms, if any, in the twelve (12) month period immediately preceding the event giving rise to the claim for liability.


    1. Please read the following section carefully because it requires

      you to arbitrate certain disputes and claims with Cupcake and limits how you can seek relief from Cupcake. PLEASE NOTE THAT ARBITRATION PRECLUDES YOU FROM SUING IN COURT OR HAVING A JURY TRIAL.

    2. You and Cupcake agree that any dispute arising out of or related

      to these Terms or the Services is personal to you and Cupcake and that any dispute will be resolved solely through individual action, and will not be brought as a class arbitration, class action, or any other type of representative proceeding.


      ANY DISPUTE ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES RESOLVED IN COURT. Instead, for any dispute or claim that you have against Cupcake or relating in any way to the Services, you agree to first contact Cupcake and attempt to resolve the claim informally by sending a written notice of your claim ("Notice") to Cupcake by email at The Notice must (a) include your name, residence address, email address, and telephone number; (b) describe the nature and basis of the claim; and (c) set forth the specific relief sought. Our notice to you will be similar in form to that described above. If you and Cupcake cannot reach an agreement to resolve the claim within thirty (30) days after such Notice is received, then either party may submit the dispute to binding arbitration administered by JAMS. All disputes submitted to JAMS will be resolved through confidential, binding arbitration before one arbitrator. Arbitration proceedings will be held in New York, New York, under the JAMS Streamlined Arbitration Rules and Procedures ("JAMS Rules"). The most recent version of the JAMS Rules are available on the JAMS website and are hereby incorporated by reference. You either acknowledge and agree that you have read and understand the JAMS Rules or waive your opportunity to read the JAMS Rules and waive any claim that the JAMS Rules are unfair or should not apply for any reason.

    4. The arbitrator, Cupcake, and you will maintain the

      confidentiality of any arbitration proceedings, judgments and awards, including, but not limited to, all information gathered, prepared, and presented for purposes of the arbitration or related to the dispute(s) therein. The arbitrator will have the authority to make appropriate rulings to safeguard confidentiality unless the law provides to the contrary. The duty of confidentiality does not apply to the extent that disclosure is necessary to prepare for or conduct the arbitration hearing on the merits, in connection with a court application for a preliminary remedy or in connection with a judicial challenge to an arbitration award or its enforcement, or to the extent that disclosure is otherwise required by law or judicial decision.

    5. You and Cupcake agree that for any arbitration you initiate, you

      will pay the filing fee and all other JAMS fees and costs. For any arbitration initiated by Cupcake, Cupcake will pay all JAMS fees and costs. You and Cupcake agree that the state or federal courts of the State of New York and the United States sitting in New York, New York have exclusive jurisdiction over the enforcement of an arbitration award.

    6. Any claim arising out of or related to these Terms or the

      Services must be filed within one year after such claim arose; otherwise, the claim is permanently barred, which means that you and Cupcake will not have the right to assert the claim.

    7. If any portion of this Section 15 is found to be unenforceable

      or unlawful for any reason, (a) the unenforceable or unlawful provision shall be severed from these Terms; (b) severance of the unenforceable or unlawful provision shall have no impact whatsoever on the remainder of this Section 15 or the parties' ability to compel arbitration of any remaining claims on an individual basis under this Section 15; and (c) to the extent that any claims must therefore proceed on a class, collective, consolidated, or representative basis, such claims must be litigated in a civil court of competent jurisdiction and not in arbitration, and the parties agree that litigation of those claims shall be stayed pending the outcome of any individual claims in arbitration. Further, if any part of this Section 15 is found to prohibit an individual claim seeking public injunctive relief, then that provision will have no effect to the extent such relief is allowed to be sought out of arbitration, and the remainder of this Section 15 will be enforceable.


The interpretation and enforcement of these Terms, and any dispute related to these Terms, the Site or the Services, will be governed by and construed and enforced under the laws of the State of New York, as applicable, without regard to conflict of law rules or principles (whether of the State of New York or any other jurisdiction) that would cause the application of the laws of any other jurisdiction. You agree that we may initiate a proceeding related to the enforcement or validity of our intellectual property rights in any court having jurisdiction. For any other proceeding that is not subject to arbitration under these Terms, the state and federal courts located in New York, New York will have exclusive jurisdiction. You waive any objection to venue in any such courts.


    1. Please refer to our privacy policy, which is incorporated herein

      by reference and available here at, for information about how we collect, use, share and otherwise process information about you.

    2. You consent to receive all communications, agreements,

      documents, receipts, notices, and disclosures electronically (collectively, our "Communications") that we provide in connection with these Terms or any Services. You agree that we may provide our Communications to you by posting them on the Site or by emailing them to you at the email address you provide in connection with using the Services, if any. You should maintain copies of our Communications by printing a paper copy or saving an electronic copy. You may also contact us with questions, complaints, or claims concerning the Services at

    3. Any right or remedy of Cupcake set forth in these Terms is in

      addition to, and not in lieu of, any other right or remedy whether described in these Terms, under Applicable Law, at law, or in equity. The failure or delay of Cupcake in exercising any right, power, or privilege under these Terms shall not operate as a waiver thereof.

    4. The invalidity or unenforceability of any of these Terms shall

      not affect the validity or enforceability of any other of these Terms, all of which shall remain in full force and effect.

    5. Headings of sections are for convenience only and shall not be

      used to limit or construe such sections.

    6. These Terms contain the entire agreement between you and Cupcake

      and supersede all prior and contemporaneous understandings between the parties regarding the Site and the Services.

    7. In the event of any conflict between these Terms and any other

      agreement you may have with us, these Terms will control unless the other agreement specifically identifies these Terms and declares that the other agreement supersedes these Terms.

    8. You agree that, except as otherwise expressly provided in this

      Agreement, there shall be no third-party beneficiaries to the Agreement other than the Indemnified Parties.